News

#AnyMindJourney: Wayne Goh, Senior Manager & Lead of Account Management, Singapore

With over a decade of experience in digital marketing, Wayne shares what his day-to-day looks like, what it takes to thrive at AnyMind, and why he finds the journey so fulfilling.

Can you tell us a bit about your role at AnyMind?

I currently lead the Account Management team in Singapore, as well as our Account Strategist and Creative teams. My responsibilities are split between strategic oversight and hands-on execution: driving revenue growth, improving client relationships, and supporting cross-department initiatives.

I also work closely with

Announcement

AnyMind Group

Jun 16, 2025

Notice of criminal activities and unauthorized brand usage of AnyMind Group by an individual or syndicate in Indonesia

Recently, AnyMind Group has received information about the unauthorized usage of AnyMind Group brand collaterals, through the impersonation of identity by an individual, group or syndicate through various mediums (including Telegram and WhatsApp, which have been made known to us), to ask the general public in Indonesia to take part in a “side job”, using smartphone (Note: their mode of operations might change).

Users are then required to like and subscribe to various videos in exchange for alleged monetary payment.

We hereby clarify that this ind

Blog

Event

E-commerce & D2C

Jun 5, 2025

Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

In a digital world increasingly governed by speed, signal, and shelf space, a quiet revolution is underway. Retail platforms, once transactional marketplaces, are being reborn as full-fledged media ecosystems. At Martech Summit 2025 in Delhi, the spotlight was on this transformation during a thought-provoking fireside chat featuring our very own Aditya Aima, Managing Director Growth Markets and Co-MD, India & MENA. In a room brimming with marketers, technologists, and brand leaders, Aima posed a provocation that lingered long after the applause:

“What

Case Study

E-commerce & D2C

Jun 5, 2025

AnyMind Group and Enesis prove the right strategy to double online sales

The Challenge

Driving B2B sales on marketplaces isn’t as simple as going live. Beyond pricing competitiveness, brands must ensure strong visibility and product availability amid increasingly tight competition.

To tackle these challenges, Enesis, a FMCG company, in collaboration with AnyMind Group, developed a focused approach based on three strategic pillars: Pricing, Exposure, and Availability.

Strategy

1. Pricing Strategy: Deeper Discounts for Hero SKUs

We identified several high-potential Hero SKUs and applied deeper discounts to boost sales

Press Release

Creator Growth

Jun 4, 2025

AnyMind Group expands creator network in MENA with strategic talent signings

AnyMind Group, a BPaaS (Brand Enablement Platform-as-a-Service) company for marketing, e-commerce and digital transformation, has strengthened its footprint in the Middle East and North Africa (MENA) by onboarding three prominent content creators: Mohit Dantre, Afreen Sayyed and Dr. Eman Gamal to its creator network.

With the global creator economy valued at over $250 billion and growing rapidly in MENA, the company is enabling creators to move beyond viral trends and build sustainable digital careers, From co-creating D2C brands to leveraging AI for

Blog

AnyMind Group

Jun 3, 2025

Doubling productivity in one year: Our transformation towards an AI-native company

We’re advancing our transformation into Asia’s leading “AI-native company” by embedding AI across the entire organization, across platforms and operations - a deep integration into the foundations of our company.

This transformation has the goal of doubling productivity in just one year, and reimagining our platforms, operations and talent to take an AI-first approach. Over 100 AI utllization projects are already underway company-wide, with early implementations already leading to tangible outcomes such as improved operational efficiency and enhanced

Notice of criminal activities and unauthorized brand usage of AnyMind Group by an individual or syndicate in Indonesia

Announcement

AnyMind Group

Jun 16, 2025

Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

Blog

Blog

Digital Marketing

May 26, 2025

News

#AnyMindJourney: Wayne Goh, Senior Manager & Lead of Account Management, Singapore

Notice of criminal activities and unauthorized brand usage of AnyMind Group by an individual or syndicate in Indonesia

Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

AnyMind Group and Enesis prove the right strategy to double online sales

AnyMind Group expands creator network in MENA with strategic talent signings

Doubling productivity in one year: Our transformation towards an AI-native company

Notice of criminal activities and unauthorized brand usage of AnyMind Group by an individual or syndicate in Indonesia

Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

AnyMind Group and Enesis prove the right strategy to double online sales

AnyMind Group expands creator network in MENA with strategic talent signings

Doubling productivity in one year: Our transformation towards an AI-native company

AnyMind-Powered Campaigns Shine at Festival of Media Global Awards 2025

Download: eCPM Trends for Banner Ads 2024 (Web)

Download: eCPM Trends for Anchor Ads 2024 & Q1 2025 (Web)

Download: eCPM Trends for Banner & Native Ads 2024 & Q1 2025 (App)

Download: eCPM Trends for Interstitial & Rewarded Ads 2024 & Q1 2025 (Web)

Download: eCPM Trends for Full-Screen Mobile Ads 2024 & Q1 2025 (App)

In-App Marketing: Unlocking the Future of Mobile-First Advertising

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